How l6777 Collects, Uses, and Protects Your Personal Data
At l6777, the privacy of every player across Bangladesh is a core responsibility. This Privacy Policy explains precisely what personal information we collect when you use our platform, why we collect it, how it is processed and stored, and what rights you hold over your own data at every stage of your relationship with l6777.
Our Data Protection Principles
How l6777 Safeguards Your Information
l6777 applies six foundational principles to every aspect of personal data handling. These principles govern how we design our systems, select our service partners, and respond to player data requests.
l6777 collects personal data only for specific, clearly defined purposes: account management, KYC verification, payment processing, fraud prevention, customer support, and — where you have opted in — marketing communications. Your data is never used for any purpose beyond what is stated in this Policy.
l6777 collects only the minimum personal data necessary to deliver the Services. We do not ask for information that is not required for the purposes described in this Policy. Mandatory fields during registration are limited to what is strictly needed to create a secure, verified account.
All personal data held by l6777 is stored on secure, encrypted servers. Access to player data is restricted to authorised personnel on a strict need-to-know basis. l6777 uses 256-bit SSL encryption for all data transmitted between your device and our platform, protecting your information in transit at all times.
You have the right to access, correct, update, and request deletion of your personal data held by l6777 at any time, subject to applicable legal retention obligations. Data access requests are handled promptly by our support team. Requests to delete an account will be processed in accordance with our data retention schedule.
Where l6777 shares data with third-party service providers — including game studios, payment processors, and KYC partners — we do so under contractual agreements that bind those parties to data protection standards equivalent to those applied by l6777 itself. We do not sell personal data to any third party for advertising or commercial purposes.
l6777 retains personal data only for as long as it is necessary to fulfil the purposes for which it was collected, or as required by applicable legal and regulatory obligations. When data is no longer required, it is securely deleted or anonymised in accordance with our internal data retention schedule.
- 1. Introduction
- 2. Data We Collect
- 3. How We Collect Data
- 4. How We Use Your Data
- 5. Legal Basis for Processing
- 6. Sharing Your Data
- 7. Cookies & Tracking
- 8. Data Retention
- 9. Your Data Rights
- 10. Data Security
- 11. Children's Privacy
- 12. Marketing Communications
- 13. International Transfers
- 14. Policy Amendments
- 15. Contact Us
Introduction
This Privacy Policy describes how l6777 ("l6777", "we", "us", "our") collects, uses, discloses, and safeguards personal information provided by users ("you", "your", "Player") of the l6777 online betting and casino platform, accessible at https://l6777.io (the "Platform").
l6777 is committed to protecting the privacy of all players who access its Services, including those based in Dhaka, Chittagong, Sylhet, Khulna, Rajshahi, and across Bangladesh. We recognise that your personal data belongs to you, and we take our responsibility as custodians of that data seriously.
By registering an account on l6777, depositing funds, placing bets, or otherwise using any feature of the Platform, you acknowledge that you have read and understood this Privacy Policy and consent to the collection and processing of your personal data as described herein. If you do not agree with this Policy, you should not use the Platform.
Personal Data We Collect
l6777 collects the following categories of personal data from Players, depending on how they interact with the Platform:
| Data Category | Examples | When Collected |
|---|---|---|
| Identity Data | Full legal name, date of birth, gender, nationality, National ID number, passport number | Registration & KYC verification |
| Contact Data | Email address, mobile number, residential address (including district and division in Bangladesh) | Registration & account updates |
| Financial Data | bKash / Nagad / Rocket / Upay account number, bank account details, transaction history, deposit and withdrawal amounts in BDT | Payment processing & KYC |
| Technical Data | IP address, device type, browser type and version, operating system, screen resolution, session timestamps | Automatic collection during Platform use |
| Usage Data | Games played, bets placed, betting history, wager amounts, login frequency, page navigation patterns | Automatic collection during Platform use |
| Communications Data | Live chat transcripts, support email correspondence, WhatsApp message content where support is requested via that channel | Customer support interactions |
| KYC Documents | Scanned copies of government-issued ID, proof of address documents, payment method ownership evidence | Identity verification process |
l6777 does not intentionally collect special categories of sensitive personal data (such as health data, religious beliefs, or biometric data) and requests that Players refrain from submitting such information through any Platform channel.
How We Collect Your Data
l6777 collects personal data through the following means:
- Direct submission: Data you actively provide during registration, KYC verification, payment transactions, customer support enquiries, promotional entries, or account settings updates;
- Automated collection: Technical and usage data collected automatically via cookies, web beacons, server logs, and similar tracking technologies when you access or interact with the Platform (see Section 7 on Cookies & Tracking);
- Third-party sources: Identity verification data returned by our KYC partners following document checks; fraud-screening signals from payment processors; geolocation data from IP-resolution services to enforce jurisdictional access controls;
- Inferred data: Behavioural profiles and risk assessments derived from your usage patterns on the Platform, used solely for responsible gaming monitoring and fraud prevention.
How We Use Your Personal Data
l6777 uses the personal data it collects for the following purposes:
- Account creation and management: To register your l6777 Account, authenticate your identity on login, and maintain the integrity and security of your Account throughout its lifecycle;
- KYC and compliance: To verify your identity and age (minimum 21 years), comply with anti-money laundering obligations, and satisfy any other applicable regulatory requirements;
- Payment processing: To process deposits and withdrawals in Bangladeshi Taka via bKash, Nagad, Rocket, Upay, and partner banks, and to reconcile transaction records;
- Service delivery: To provide access to all l6777 games and betting markets, personalise your Platform experience, and operate loyalty and VIP programmes;
- Fraud prevention and security: To detect, investigate, and prevent fraudulent activity, multiple-account creation, money laundering, and other prohibited conduct as defined in the Terms & Conditions;
- Responsible gaming: To monitor betting patterns for indicators of problem gambling and to implement responsible gaming interventions such as deposit limits, cool-off periods, or account restrictions where necessary;
- Customer support: To respond to your enquiries, resolve complaints, and improve the quality of our support services;
- Marketing (opt-in only): To send promotional offers, bonus notifications, and personalised game recommendations where you have given explicit consent to receive such communications;
- Legal obligations: To comply with applicable laws, respond to lawful requests from competent authorities, and enforce l6777's Terms & Conditions.
Legal Basis for Processing
l6777 processes your personal data on one or more of the following legal grounds:
- Contractual necessity: Processing required to perform the contract between l6777 and the Player — including account registration, payment processing, and service delivery — is carried out on the basis that it is necessary for the fulfilment of that contract;
- Consent: Where l6777 relies on your consent as the legal basis for processing (primarily marketing communications), you may withdraw that consent at any time by contacting support or updating your communication preferences in your Account settings. Withdrawal of consent does not affect the lawfulness of processing carried out before withdrawal;
- Legitimate interests: l6777 processes certain data — including fraud detection signals, security monitoring, and responsible gaming profiling — on the basis of its legitimate interest in operating a secure, fair, and sustainable gaming platform, provided that such interests are not overridden by your fundamental rights and freedoms;
- Legal obligation: Certain processing activities, including KYC verification, AML record-keeping, and responses to lawful regulatory enquiries, are carried out because l6777 is required to do so by applicable law.
Sharing Your Personal Data
l6777 does not sell, rent, or trade your personal data to third parties for their own commercial purposes. l6777 shares personal data with third parties only in the following circumstances:
- Payment service providers: Transaction data (including your mobile wallet number or bank account details) is shared with bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, City Bank, BRAC Bank, and other payment partners solely to the extent necessary to process your deposit or withdrawal;
- KYC and identity verification partners: Identity documents and personal details are shared with our KYC verification service providers for the purpose of confirming your identity and age in compliance with our AML obligations;
- Game technology providers: Certain usage data (such as Player ID, session data, and game history) is shared with game studios and platform technology providers (such as Pragmatic Play, Evolution Gaming, Spribe, and others) as necessary to deliver and audit game outcomes;
- Fraud and security services: Technical data including IP addresses and device fingerprints may be shared with fraud prevention services and cybersecurity partners to detect and prevent prohibited activity;
- Legal and regulatory authorities: l6777 will disclose personal data to law enforcement agencies, regulatory bodies, or other competent authorities where required to do so by applicable law or a valid legal order;
- Corporate transactions: In the event of a merger, acquisition, or sale of all or part of l6777's business, personal data may be transferred to the acquiring entity as part of that transaction, subject to appropriate confidentiality obligations.
All third-party processors with whom l6777 shares personal data are bound by contractual data processing agreements that require them to protect the data to a standard at least equivalent to that applied by l6777.
Cookies & Tracking Technologies
l6777 uses cookies and similar tracking technologies to operate the Platform effectively, personalise your experience, and gather analytical data that helps us improve our Services. The following types of cookies may be placed on your device when you access l6777:
- Strictly necessary cookies: These cookies are essential for the Platform to function. They enable core features such as session authentication, secure login, and navigation. You cannot opt out of strictly necessary cookies without disabling the Platform entirely;
- Functional cookies: These cookies remember your preferences (such as language selection and display settings) to provide a more personalised experience. Disabling them may reduce the quality of your experience;
- Analytical cookies: l6777 uses analytical tools to measure how Players interact with the Platform — including which pages are visited most frequently, how long sessions last, and where drop-offs occur. This data is used in aggregated, anonymised form to improve Platform performance;
- Marketing cookies: Where you have opted in to marketing communications, tracking cookies may be used to assess the effectiveness of promotional campaigns and deliver relevant offers. You may opt out of marketing cookies at any time through your Account communication preferences.
Data Retention
l6777 retains personal data for as long as is necessary to fulfil the purposes for which it was collected, subject to any longer retention periods required by applicable law. The following general retention guidelines apply:
- Active account data: Retained for the duration of the account relationship plus a minimum period of five years following account closure, to support AML compliance and potential legal claims;
- KYC documents: Retained for a minimum of five years from the date of verification, in accordance with standard financial services practice;
- Transaction records: Retained for a minimum of five years from the transaction date to support financial reconciliation and regulatory compliance;
- Customer support records: Retained for three years from the date of the last interaction to support dispute resolution;
- Marketing consent records: Retained for as long as you remain subscribed to marketing communications, plus a reasonable period following opt-out to demonstrate compliance with your preference.
When data is no longer required for any of the above purposes, l6777 will securely delete or anonymise it in accordance with our data disposal procedures. Anonymised, aggregated data that cannot be used to identify any individual may be retained indefinitely for analytical and business intelligence purposes.
Your Data Rights
As a Player on l6777, you hold the following rights in respect of your personal data:
- Right of access: You may request a copy of the personal data l6777 holds about you at any time. We will respond to verified access requests within 30 days;
- Right to rectification: If any personal data held by l6777 is inaccurate or incomplete, you have the right to request that it be corrected or updated. Many data fields can be updated directly within your Account settings;
- Right to erasure: You may request the deletion of your personal data where it is no longer necessary for the purposes for which it was collected, subject to l6777's legal obligations to retain certain records (as described in Section 8);
- Right to restrict processing: You may request that l6777 restrict the processing of your personal data in certain circumstances — for example, where you contest the accuracy of the data or where processing is unlawful but you prefer restriction over deletion;
- Right to data portability: Where processing is based on your consent or a contractual necessity, you may request that l6777 provide your personal data in a structured, commonly used, machine-readable format;
- Right to object: You may object at any time to the processing of your personal data on the basis of l6777's legitimate interests. l6777 will cease such processing unless it can demonstrate compelling legitimate grounds that override your interests;
- Right to withdraw consent: Where l6777 relies on your consent to process personal data (primarily marketing), you may withdraw that consent at any time with immediate effect on future processing.
To exercise any of the above rights, please contact l6777's Data Support team at [email protected], stating your registered Account username and the specific right you wish to exercise. l6777 will verify your identity before processing any data rights request to protect against unauthorised access to your information.
Data Security
l6777 implements a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, destruction, alteration, or disclosure. Key security measures include:
- 256-bit SSL/TLS encryption for all data transmitted between your device and the l6777 Platform;
- Encrypted storage of sensitive personal data and financial information at rest on our secure servers;
- Access controls that restrict internal access to personal data to authorised personnel only, on a strict need-to-know basis, with full audit logging of all data access events;
- Regular security assessments and penetration testing to identify and remediate vulnerabilities in the Platform's infrastructure;
- Incident response procedures to detect, contain, and notify affected Players of any personal data breach in a timely manner.
While l6777 takes all reasonable steps to protect your data, no internet-based platform can guarantee absolute security against all possible threats. Players are encouraged to use strong, unique passwords for their l6777 Account and to report any suspected unauthorised access to [email protected] immediately.
Children's Privacy
l6777 strictly prohibits the use of its Platform by any person under the age of 21. The Platform does not knowingly collect personal data from individuals under 21 years of age. Age verification is a mandatory component of the l6777 registration and KYC process.
If l6777 becomes aware that personal data has been collected from an individual under the age of 21 without parental or guardian consent, we will take immediate steps to delete that data and close the associated Account. Any winnings accrued through an underage account will be forfeited.
If you believe that a minor has created an account on l6777 or has accessed the Platform, please contact us immediately at [email protected] so that we can investigate and take appropriate action.
Marketing Communications
l6777 may send promotional offers, bonus notifications, game recommendations, and other marketing communications to Players who have explicitly opted in to receive such messages. Marketing communications may be delivered via email, SMS, WhatsApp, or on-site notifications, depending on the channel preferences you indicate in your Account settings.
l6777 will never send unsolicited marketing communications to Players who have not opted in. Where you have opted in to marketing, you may withdraw your consent and opt out of all marketing communications at any time by:
- Updating your communication preferences in the Account settings section of the Platform;
- Clicking the unsubscribe link included in any marketing email;
- Contacting l6777 support at [email protected] with a request to be removed from all marketing lists.
Opting out of marketing communications does not affect your ability to receive transactional messages from l6777 — such as deposit confirmations, withdrawal notifications, security alerts, and support responses — which are sent as part of the core service delivery and are not subject to marketing opt-out preferences.
International Data Transfers
l6777 operates with the support of technology partners, game providers, and payment processors whose systems may be located in jurisdictions outside Bangladesh. As a result, your personal data may be transferred to and processed in countries other than your country of residence.
Where personal data is transferred internationally, l6777 ensures that appropriate safeguards are in place to protect your information. These safeguards may include contractual data processing agreements that impose data protection obligations on the receiving party equivalent to those that apply to l6777, or other legally recognised transfer mechanisms.
By using the l6777 Platform, you acknowledge and consent to the transfer of your personal data to our service partners as described in this section and in Section 6 of this Policy, subject to the safeguards described above.
Amendments to This Privacy Policy
l6777 reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data practices, applicable law, or Platform features. Where amendments are material — that is, where they meaningfully affect how your personal data is collected or used — l6777 will provide advance notice by publishing the revised Policy on the Platform and, where contact details are available, notifying registered Players by email.
The effective date of the current version of this Policy is indicated at the top of this page. It is your responsibility to review this Privacy Policy periodically to remain informed of any changes. Continued use of the Platform following the effective date of any revision constitutes your acceptance of the updated Policy.
Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or the way in which l6777 processes your personal data, please contact our Data Support team using the details below:
- Email: [email protected] (plain text — not a clickable link)
- Live Chat: Available 24/7 via the on-site chat widget on the l6777 Platform
- WhatsApp: +880 1700 000000
l6777 aims to respond to all privacy-related enquiries within 2 business days. For formal data rights requests (access, rectification, erasure, portability), please allow up to 30 days for a full response following identity verification. All communications regarding your personal data will be handled with strict confidentiality.
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